International fashion month is coming to a close and the one designer that is getting the most significant ink is Diane Von Furstenberg. That is because Diane von Furstenberg is not only one of the most relevant designers and business woman this generation has seen, she is one of the most impressive feminists.
I can’t wait to read her new book “The Kind of Woman I Wanted to Be” when it launches later next month.
Lately her words of wisdom are really influencing me. In a recent interview Von Furstenberg shares some of her secrets to success that I have been sharing with my clients and other important friends.
The first one being “be a ready-made gift for the press gods.” You heard it from DVF herself. Publicity is not effortless although the better you are at it the easier it looks. You have to give the media what they want, when they want it, how they want it. You have to package yourself for press. Wherever you are on the continuum, you have to make your story better. Make your opinions sound like poetry and combine practical information with profound insights.
She also encourages women to “go big.” Gone are the days of investing in the natural flow of business. That’s only going to get you so far. If you don’t give it your all, find investors and market fearlessly, you might survive but you will never “make it” as an important global brand. Sprinkling fairy dust is good but world domination is better!
Technology gives you access. Use it. DVF credits technology for her exponential growth. Von Furstenberg says, “repetition breeds recognition.” It’s true, the more you put out, the more you will get back. Publicity begets publicity. Exposure leads to more awareness, recognition and credibility.
If you stumble, big deal…that happens to everyone…”Windex” the brand, move forward and try again. Re-entry is not glamorous but it’s definitely possible. If you don’t have some challenges and bumps along the way, you are not trying hard enough.
DVF doesn’t think about she wants to do, she thinks about what she wants to be.
Think about what you want to be and leverage the technology and marketing available to you to become that titan.
The world, especially New York, is full of energy and opportunity. Immerse yourself, enjoy the challenge and own it! Fear is not an option…love is life!