Trent TrendSpotter
Summer Secret

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I went for a pedicure last weekend with a beauty editor and I was absolutely mesmerized by the perfection of her feet.  I know she walks around on stilettos all day as graceful as a gazelle, darts the concrete jungle in flip flops, runs on the beach, gets a natural polish change with non-acetone remover weekly and a pedicure every month and when she doesn’t have to wear shoes, she’s barefoot.

“How do you keep such pristine feet?” I gasped! 

“My mother”, was her reply.  This was more than DNA…I’m picturing her mother sanding down her daughter’s heels on a nightly basis.  Not exactly.  Turns out her mother has always been trying to get her to wear slippers to protect her feet around the house.  She bought her a pair of leopard print gel lined-moisturizing slippers she saw on HSN.  Being a leopard fanatic, my friend tried them on and didn’t look back. 

How could I not give them a shot with that kind of result?  I ordered a pair of Geluxury slippers on HSN and gave them a whirl.  They say to wear them for 20 minutes at a time, especially in the summer as they need to heat up to fully work, but I cannot believe how great my feet look and feel.  My toes and heels look like they just got a foot massage…they are softer and they look hydrated and smooth.  Great for sandals and sling backs…

Who knew that summer was the best time to get rid of cracked heels?   I’m loving my new feet.

Making Do With What You’ve Got

Some call it scrappy. Others call it realistic. I call it being resourceful. As a boutique agency with a carefully curated client list, we’ve always been resourceful; we have to be.

Then, I attended a class instructed by Mark Monchek on “Resource Mapping” at The Opportunity Lab and I learned how to leverage my resources on a higher level. 

In the Resource Mapping Ecosystem, there are only three degrees of separation between you and what you want. You just have to learn how to ask for it. 

Systemizing your existing resources can help you discover opportunities, connections and solutions. 

Here are the categories:

Knowledge: Sharing resources within your organization can reduce costs and increase productivity.

Communications: Make sure you are taking advantage of all resources effectively.

Markets: Always be exploring new targets for your business.

Capital: Develop an action plan for tapping your most important resources.

People: Categorize people and explore their needs to identify opportunities and form new partnerships.

Organization: Capture all the organizations you are connected to.

Here are the principals:

Abundance: There is enough opportunity for everyone.

Intention: Know what you want and don’t expect anything to fall into your lap.

Collaboration: Consider the needs of others, not just your own; you are stronger as a network.

Success DNA: Know what you have to offer in addition to what you need.

Resilience: Continue to be optimistic and look for opportunities in unpredictable problems.

When you have mapped out your ecosystem of resources you are ready to make “the ask.”

When you ask your resources you must be clear, compelling and actionable. 

When you get a response to your ask, be ready to find opportunity, take action and partner with others to make it happen. 

In order to be successful in Resource Mapping you need to be ready to receive what you ask for and deliver what you offer.

It’s already working for me. I hope you will try it and join our resources.

Boomer-Breed Millennials

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As a boomer, I didn’t realize I have the millennial attitude. Not the way we communicate, work, learn, play and spend, but how we are wired to try new things, break boundaries, push limits, change tradition and set new rules. It makes sense; millennials were raised by boomers!

I had the pleasure of attending the inaugural Youth Marketing Strategy, put on by Voxburner in New York City and I was completely blown away by what I learned about the generation of adults born between 1972 and 1997.

The pending questions is, as it was with my generation – “How do we get your respect?” Boomers fight hard for what they believe in and work hard for what they earn. How do we tame the irreverent attitudes of millennials and tap into the great potential they have to offer? One boomer of a panel of millennial ambassadors asked, “How do we get your respect?”  The response one millennial ambassador offered was ,“You respect us, and we will respect you.”  It was that simple and it clicked.  

Jane Gould, senior vice president of consumer insights and research at MTV chaired and opened the event with insightful research. 

Hackers: Gen Y will get in there and repurpose it, open it up, make it better, make it more useful and they don’t ask permission.

Hustlers: Millennials don’t want jobs; they want careers. They are always on the lookout to beef up their resumes and always have a side-hustle going on. Willingness and ability to hustle is more valuable to them than an MBA. Millennials believe you can Google how to be a CEO.

Inventors: Creativity is their language. They are always innovating. 70% surveyed believe that “creativity will save us.”

In a presentation by Joeri Van den Bergh, co-founder of InSites Consulting, Gen Y expert and author of How Cool Brands Stay Hot, I learned the following:

Kids just want to have fun: Labels have less influence. User experience is how to win over this crowd. 

Party all the time: Joeri introduces us to the concept of “Party-cipation.” Millennials are social. They want to be where the action is. They want to do what their peers are doing. Peer-to-peer communication is key. 

Stay real: As in real help in real time. Youth today want to look online and find an expert to interact with in the moment.   

During Andrew Au’s session, the president of Intercept Group, I picked up some great statistics.

Be fast and furious: You have between 15 seconds and 15 minutes to appeal to the attention span of a Millennial. This generation does not want to be marketed to. They are skeptical and not impressed with celebrity endorsements. They would rather know what their friends think. They want to be the brand evangelist.  

Where the money comes from: It doesn’t matter who is paying, the millennials are deciding. Every dollar spent by Gen Y directly influences another $3.50.

Try again: This crowd likes to experiment, but if they like a brand, they are more likely to stay loyal.

These social and daring kids are entering the workplace and I can’t wait to see how they run it. 

A one-stop media shop

Dozens of journalists were buzzing about our SoHo loft last week to check out the latest tasty, healthy treats at our inaugural Trent Tasting.  It was a showcase of all our clients’ gourmet goods that make eating more nutritious and delicious.  Held the Thursday before the Fancy Food showit was a great way to preview the “best of” and latest trends. 

"Outdoor-Tinted Glasses"

I don’t know if I’m just seeing everything through “outdoor-tinted glasses” or if the furniture industry, is indeed, trying to make us feel like we’re perpetually outside. That’s what it felt like at the InternationalContemporary Furniture Fair, May 17–20, in New York City.

Polar Moss makes mesmerizing indoor art and sculpture out of colorful reindeer moss that makes you look twice. Flower Box uses innovative natural modern horticultural arrangements that last for years in all sizes up to vertical wall gardens inspired by Patrick Blanc. The designs are just as practical as they are beautiful. 

I fell in love with Green Towers living furniture. They integrate micro-farming right into your existing furniture with hydroponic and aquaponic technologies. This actually means that you can produce a portion of your own food no matter where you live or work! 

The outdoors are getting more stylish and comfortable, too. Fermob’s classic French Bistro chairs bring color and a lot more styles than before. Sifas makes the “in-out” lifestyle more luxurious. Galanter & Jones is warmer with adjustable heating.Garden Glory makes it glamorous with colorful hoses and whimsical accessories for a more fabulous gardening experience. Recycled wood is the material for choice for Peter Glassford’s collage murals and tiles that make you feel like you’re in the forest when you’re nowhere near one.  

For those in between the indoor and the outdoor is furniture for the “urban nomad.”  Dynomighty, the innovators that introduced the original Mighty Wallet that spawned an entire new genre of Tyvek Wallets around the world, showcased a new cardboard furniture concept: portable furniture that is fun, flat and can be assembled quickly and easily. Mio Culture also makes environmentally sound adjustable room dividers and lighting that can be customized, color, cut, rotates and pasted to your specific needs. This company is really dedicated to transforming culture through the design of sustainable products that are both beautiful and affordable.

Allergies are another thing more from the outdoors to the indoors. Our indoor environments are just as much to blame as trigger foods and the pollen count outside. I’ve noticed more brands positioning their products to help create allergy-resistant homes. The tools go far beyond air quality and can include filtration systems, surfaces and treatments. Motawi, a high-end tile company, is seeing its tiles expand beyond the backsplash as people opt for hard surfaces that are easy to keep clean and free of toxins. HearthCabinets Ventless Fireplaces provide the roar of an open fire without the usual allergens.  They are also safer, cleaner and usable indoors and outdoors, year-round. It gives of the glow of a roaring wood fire without the heat and can be placed safely, virtually anywhere (but a closet). It’s the only ventless fireplace approved by the New York Fire Department.  

As the walls between between indoor and outdoor disappear, I expect to see even more innovations and creative designs.

Are “Wearables” a Trend or a Fad?

As a trend spotter, I am often asked what makes a healthy habit a trend? First and foremost, it’s time. I have also recently been asked whether I think the now booming “wearables” market is here to stay. I’m not surprised the “wearable” category is exploding; I’m just surprised it took so long.  

I’ve been living healthy, long before it was trendy, back when it was weird. I’ve always been looking for health in some really unexpected places like the car … the movie theater … outer space, etc. One surprising place I did find health was in my Philip Stein watch, the original wearable technology that’s been helping me focus and deal with stress, everywhere I go, for decades.

This watch has a Natural Frequency Technology disc, programmed to act like an antenna, picking up frequencies that make me feel better. I swear by it! 

And while everyone else is trying to exceed their 10,000 step goal every day, my daily challenge is to get a good night’s sleep and Philip Stein’s latest Sleep Bracelet is helping me do just that!

If you don’t want to wear a wellness watch, I suggest you try the new wellness bracelet. It’s just as discreet and effective.

So, yes, I definitely think the “wearables” market is here to stay. It opens up new ways for us to make health a more natural part of our everyday lives.

If I Could Invent One Thing to Make the World a Better Place…

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Every year Google hosts an inspiring competition for kids ages K-12 called “Doodle 4 Google.”  This year’s competition yielded over 100,000 submissions with the theme “If I could invent one thing to make the world a better place…” Kids from all over the U.S. submitted their ideas in the form of a Google homepage.  The results were absolutely breathtaking!  Hats off to Google for putting on this enriching competition and hats off to these young children.  They are our future, and it’s very encouraging to know there are so many bright minds out there ready to shine. 

This year’s winner was 11-year old Audrey Zhang from New York.  Her doodle was an imaginative display of colors and wildlife. Displaying a large machine with Pegasus-like wings purifying polluted water for the animals and people nearby.  Zhang said “To make the world a better place, I invented a transformative water purifier.  It takes in dirty and polluted water from rivers, lakes, and even oceans, then massively transforms the water into clean, safe and sanitary water, when humans and animals drink this water, they will have a healthierlife.”

Way to go Zhang!  What an inspiration this young woman is.  This year, Google decided to take it a step further and animate the winner’s doodle for the first time.  The result was an absolutely magical and awe-inspiring display of creativity and hope. 

For winning this year’s competition Zhang also took home a $30,000 college scholarship and a $50,000 Google for Education Technology grant for her school.  Google was so inspired by her Doodle that they also donated $20,000 in her name to a charity that provides clean water to schools in Bangladesh. 

Yesterday I learned  from Paull Young who is the director of digital of Charity:Water that 800 million people don’t have access to clean water.

Imagine waking up and having to walk to the east river to get water and then drink water that makes you sick…that is everyday life for 800 million people…that breaks my heart

Audrey Zhang, You are my inspiration!

Asteroids and Skin Care

Last week while I was reading Time Magazine an article caught my attention; “The Man Who Guards The Planet” by Jeffrey Kluger.  It was about an astronomer named Don Yeoman who has the daunting task of protecting planet earth from killer asteroids.   Talk about a stressful job!  Currently NASA and Yeoman know of 1,500 potential life-threatening asteroids, and follow each one closely every day.  Any change in trajectory could potentially make landfall on earth, which could have a devastating impact.  If these asteroids are caught soon enough, NASA can stop them using our advanced technology.  They can either blast the asteroids out of the sky, turning them into smaller penetrating rocks, or they can give the asteroids a slight nudge changing their trajectories.  Given the distance these asteroids are from earth, a slight nudge from an impactor or spaceship could do the trick.  The asteroid would only need to move 1 cm per second to change it’s path completely. 

So you’re probably wondering where I’m going with all of this. That article was extremely fascinating to me, and I couldn’t help but relate it to skin care.  Yes, that’s right… skincare.  The first method (Blasting Method) made me think of the tiny little molecules that penetrate our pores to give us that smooth glowing skin we all want!  Thousands of molecules associated with facemasks and scrubbing gels break through our pores and tighten our skin.

In addition, think of the technologies companies are using to constantly break down molecules to penetrate our skin and give it what it needs in the deepest layers. Maybe the latest science in skincare can help Yeoman’s team to come up with ways to break down asteroids.

After all, we are all Yeoman’s to our face and it’s our duty to protect it.  So next time your using scrubbing gel or a facemask you can think about Dan Yeoman, and how he’s protecting you and think out of the box thoughts on how he can protect us from asteroids, while you’re protecting your face!  

Meet Your Crowdfunder Mixer

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Most people don’t know that I specialized in investor relations before I opened Trent & Company the week before the 1988 stock market crash.  I can tell you that NOTHING increases the value of a company more than PR.  Our company’s focus has been on healthy lifestyles—my personal passion—since we opened, and we have helped countless startups launch, get investors, get acquired and sell.  Crowdfunding has really taken off as a way for startups to do this. Not only does it help companies raise funds to expand their businesses, but it provides them with opportunities for heightened brand exposure.

Last month, I wrote an article for WholeFoods Magazine about crowdfunding in the naturals market, which included insider interviews with experts from crowdfunding platforms, startups and investors. The article sparked a lot of conversation so we turned it into a three-part series – a Facebook Power Lunch, a Livestream where I shared the stage with Samantha DelCanto, CRO at FundAnything, and a “Meet Your Crowdfunder” mixer in our SoHo loft where I had the opportunity to greet celebrities such as Jennifer Westfeldt and Fred Nelson as well as friends like actress Linda Lavin and actor/painter Steve Bakunas.

Each event was fun and informative. It was great to see it all come to a head when a mix of passionate influencers, executives, entrepreneurs and investors brought their energy and brilliance to our vibrant space, making connections and bringing healthier, more natural products to the market for us. 

Manhattanhenge

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If there’s one thing I love about New York other than it’s energy and love affair with trends in fashion, art, architecture, food…you name it… it’s the magical sunset I savour every evening…Some of my favorite moments in the city have involved friends and wine overlooking the water and/or other rooftops watching the sunset.   I am lucky enough to have a remarkable sunset view right from the desk of my SoHo office and wait for my daily dose. They are all truly breath-taking in their own way and fill me with heartfelt awe and amazement.

Today is one of my favorite days of the year!  Manhattanhenge, which happens four times a year, occurs when the sun aligns perfectly with Manhattan’s cross streets.  Slightly after 8pm the first of this year’s four will make is presence on NYC as the sun radiates down on our faces in it’s golden glow of perfection.  The sun will illuminate both the North and South side of every cross street in the borough. 

For the best possible viewing, position yourself as far East as possible with a clear line of sight looking West. They say best cross streets are 14th, 23rd, 34th, 42nd, and 57th. If you’d like to watch in style with a cocktail in hand, try one of these chic rooftop bars:

The Roof at the brand new Viceroy Hotel:
124 W 57th St

Bookmarks Rooftop Lounge at the Library Hotel:
4299 Madison Ave. at 41st st.

Empire Hotel Rooftop:
44 W 63rd St between Broadway and Columbus Ave

The Press Lounge:
653 Eleventh Ave between 47th and 48th St.

Rare View at Fashion 26 Hotel:
152 W 26th St between 6th and 7th Ave.

Top of the Strand:
33 W 37th St between 5th and 6th Ave

Schedule of Manhattanhenge:

Half sun on the grid:

Thursday, May 29th 8:16pm

Saturday, July 12th 8:25pm

Full sun on the grid:

Friday, May 30th 8:18pm

Friday, July 11th 8:24pm